Marketing is a fast-paced industry by necessity, so it’s no wonder why marketers need to stay on their feet. Trends are constantly changing and adapting, and businesses always need to put relevancy first when it comes to their marketing strategies.
If companies refuse to keep up with the times, they risk investing in ineffective campaigns and lose out on customers. But not all marketing needs to be trendy to be effective, and there are still some tried and true techniques that can get you results. Here are five of the best foundational techniques you can build your campaigns on.
Digital marketing is one of the best and most effective tools available in a marketer’s arsenal. In a world where people find most new businesses and products on the Internet, it’s more essential than ever that companies invest in online visibility. Enter search engine optimization (SEO).
In a previous article on SEO, we described key areas where you can focus your marketing. These areas include content development, site design, competitor analysis, link building, and social media. SEO is most effective when it’s deployed liberally, and can yield excellent results if you just invest the time and effort.
Direct mail may seem like a relic of times past — after all, who even uses the mail anymore? — but that doesn’t make it any less effective. Businesses, especially younger startups, may be surprised to learn that even in an age where digital is king, direct mail marketing still pulls in top results.
Data-driven marketing solutions company Triadex Services reports that direct mail has a huge ROI, and unlike other traditional marketing techniques is easily trackable and cost-effective. If you want to bring your brand front and center in the customer’s mind, there might be no better way to do that than through a direct mail campaign.
In a world that’s as information-rich as ours, content is king, and content marketing is one of the best ways a business can climb to the top. The Content Marketing Institute has found that 91% of B2B marketers are using content in order to generate more leads and attract visitors. The goals of these campaigns include creating brand awareness, educating their audiences, and building trust. Employing content marketing can help create more relevancy for your brand beyond the typical seller-buyer relationship, and boost your credibility as a source of information.
Generating leads is one thing, but keeping customers coming back is a whole other ball game. If you want to keep these customers coming back, you’ll need to invest in remarketing— also known as retargeting. The Balance Small Business describes retargeting as a powerful method in re-engaging customers through follow-up advertisements. Businesses can make use of Google Ads, Facebook Ads, or other advertising networks. Retargeting can be simple or complex and can be utilized by any business with an online presence.
Finally, one of the tried and tested methods available in marketing today is the good, old referral. Referrals may not be high up on the list of the most trendy marketing methods, but they’re a reliable way to generate warm leads, and they can cost businesses almost nothing.
In a list of statistics compiled by Forbes, 78% of B2B marketers have said that referral programs can generate leads that range from good to excellent. With the right sort of approach, referrals can be one of the best ways for businesses to expand their networks.
Being persistent, using convenient and understandable email referral templates, and learning how to close the loop and thanking referrers are all simple yet effective ways to get this method to work for you.