How to Display Gumroad Products on Your WordPress Website

Why the default Gumroad profile page isn’t enough

Gumroad is excellent for selling digital products — the checkout flow is smooth, payouts are reliable, and it handles delivery automatically. But the default Gumroad creator profile has a significant limitation: it lives on Gumroad’s domain, not yours.

This means every visitor you send to your Gumroad page is leaving your website. You lose control over the design, you can’t add your own navigation, and you can’t run retargeting pixels or build your own customer journey. For anyone serious about building a brand around their content, keeping products on your own domain matters.

The other option — WooCommerce — is massive overkill for a handful of digital products. It adds significant complexity, requires payment gateway setup, and has ongoing maintenance overhead that makes no sense if you’re already happy with Gumroad handling the transactions.

The right solution is to keep Gumroad doing what it does well (payments and delivery) while showcasing your products beautifully on your own WordPress site.

What the Gumroad Product Showcase plugin does

The Gumroad Product Showcase plugin adds a simple shortcode to WordPress that renders your products in a clean, responsive card grid. Each card shows:

• Product thumbnail image
• Product name and short description
• Price badge
• A direct buy button that opens your Gumroad checkout

The grid is fully responsive — three columns on desktop, two on tablet, one on mobile. You can customise the accent colour to match your brand, and the cards have a subtle hover animation that makes the page feel polished without being distracting.

You can see a live example at techtippr.com/products/ — that page is built entirely with this plugin.

How to set it up — step by step

Step 1 — Purchase and download the plugin

Get the plugin from the plugin sales page ($4.99 one-time, no subscription). You’ll receive a .zip file via Gumroad immediately after purchase.

Step 2 — Install it on WordPress

Go to Plugins → Add New → Upload Plugin in your WordPress dashboard. Upload the .zip file and click Install Now, then Activate. The plugin will appear in your left sidebar as “Product Showcase.”

Step 3 — Add your products

In the plugin settings, add each product you want to display. For each product you’ll enter:

• Product title
• Short description (one or two sentences)
• Price
• Thumbnail image URL (copy this from your Gumroad product page)
• Your Gumroad product URL (the direct link buyers click to purchase)

Step 4 — Add the shortcode to any page

Create a new WordPress page (e.g. “Products” or “Shop”) and add the shortcode:

[gumroad_showcase]

Publish the page. Your product grid will appear instantly.

Step 5 — Customise the accent colour (optional)

In the plugin settings, you can change the accent colour from the default red to any hex code that matches your brand. This affects the price badges, button hover states, and the header underline.

Tips for making your product page convert better

Setting up the plugin is the easy part. Here are a few things that make a real difference to how many visitors actually buy:

Write product descriptions that answer “why should I buy this?”

The description shown on each card is short — one or two sentences. Use that space to state the outcome, not the feature. “A WordPress plugin that displays your Gumroad products in a beautiful card grid” tells people what it is. “Turn your WordPress site into a proper storefront for your Gumroad products — no coding, 10-minute setup” tells them why they want it.

Use high-quality thumbnails

The card grid is visual — the thumbnail is the first thing visitors see. If your Gumroad product image is plain text on a white background, consider creating a simple graphic in Canva. The difference in perceived value is significant.

Link to your products page from your navigation and blog posts

Once your products page is live, add it to your site’s main navigation. Also link to relevant products at the bottom of related blog posts. A reader who just finished reading your article about a specific topic is already warm — they’re the most likely buyer.

Add a short intro above the grid

You can add text above the shortcode on your products page. A one-paragraph intro that explains who you are and what kind of products you make helps first-time visitors understand the context before they see the grid.

Frequently asked questions

Does the plugin work with any WordPress theme?

Yes. The plugin uses self-contained CSS that works independently of your theme’s styles. It’s been tested on Astra, GeneratePress, Kadence, and standard block themes.

Can I add products that aren’t on Gumroad?

The plugin is designed for Gumroad products, but since you add products manually, you can point the buy button to any URL — including other platforms like Lemon Squeezy or Payhip.

Does it require any Gumroad API keys?

No. Products are added manually in the plugin settings, so no API connection is needed.

Is there a limit on how many products I can display?

No limit. Add as many products as you want. The grid automatically adjusts columns based on how many products are displayed.