Small business owners need to have an online presence to reach their targeted customers. There are many ways to do this, but one of the most popular ways is through having a website.
A website does not only offer the opportunity to share information about your company or products but also allows potential customers or clients to connect with you on social media platforms like Facebook, Twitter, Instagram, and many more.
The best way for small businesses with limited marketing budgets is by using an affordable web design company or taking a Do It Yourself (DIY) approach.
Many people think that designing a website requires expensive design skills. But it does not have to be so difficult. There are plenty of tools and companies out there that will help you build your website without any coding skills at all.
DIY Design Your Logo
Designing a logo for your company is the first step to building a website. The logo is the face of your company identity. Your logo will be used in various marketing materials and on your website.
A custom logo design will set you apart from other companies that are using an off-the-shelf, generic design. A custom design will also show that you are serious about your business and are planning ahead for future advertising needs.
There are many different ways to enhance the look of your company’s logo. You can highlight certain features, use different colors or add symbols or icons to the design.
You can try DesignEVO, which is a nice online tool to create a logo for your website or brand.
I’ve used it myself to get ideas about how a logo of a particular company/website should be like. It offers a ton of visuals for terms, making it easy to visualize how you would want your logo to be.
It’s a free-to-use tool and you only have to pay once you have finalized your logo. And even then it’s just $24.99.
You can surely hire someone on Fiverr or another freelance website and get your logo done for pretty much the same price, but the time and energy you’ll have to spend conveying your idea, might not be worth it.