In today’s digital era, bombing your website with heavy texts won’t do your blog any good. Rather, your website needs to focus on visual aesthetics to reflect your brand identity and engage your customers.
To increase the engagement time of visitors with your brand, you need to rely on the wonders of digital media today. Video, audio, infographics, interactive content, and images form the bulk of the digital media mix.
A user-friendly website can seamlessly integrate the brand recall in the visitor’s mind. Moreover, if it is informative and appealing simultaneously, it can build the customer’s trust.
Here are 8 ways to organically boost your website growth with the help of digital media.
Whatever be the medium – a website page, blogs, or newsletters, it doesn’t create the excitement and might even prove to be boring if it only consists of text, no matter how informative or useful it is.
But with an image, an instant connection is established with the reader, which helps in providing a clear visual direction.
Human minds are automatically drawn towards visuals that promise good aesthetics along with relevant information. Moreover, an image helps customers visualize the shared data, link it with their existing pool of thoughts, and gain better clarity.
While using images, a high-resolution image has more chances of grabbing attention due to its clarity and can reach a wider audience, thereby increasing your website visibility.
You also need to embed links using image optimization techniques, which can help your website rank better.
Videos help your website rank higher on Google. Data suggests that website content having videos have a better click-through rate compared to the one without it.
From demos of the product and other services offered to customer testimonials, video content seems much more reliable to the users, thereby decreasing your website’s bounce rate.
Also, people pay more attention to video stories as compared to wordy posts or a single image.
Videos help you weave a story that makes an impact on your audience. Plus, video content is comparatively easy for customers to relate to and comprehend.
To make incredible videos with engaging content, you can either take the help of professionals or use a free online promo video maker with a host of tools.
Interactive content such as quizzes, games, surveys, or some customized calculators provides a medium for your customers to interact and increases the likelihood of their return to your webpage.
Interactive content needs to be updated on a time-bound basis and are dependent on the user’s interests. Putting relevant content will help you engage with your audience more often and get useful feedback from them.
Self-explanatory animated videos, too, can easily be made using online video editing tools, which will not only market your offerings but can also convert prospective customers using relevant call-to-action buttons.
One thing you need to keep in mind is that your textual content should be free of plagiarism.
You can make use of a plagiarism checker tool to identify the instances of plagiarism in your text.
Plagiarism can hurt your website; hence, it must be removed. You can get access to a best plagiarism checking tool by visiting plagiarismsoftware.net.
Graphics And Infographics
Graphics and infographics have become the most powerful medium in the recent digital era, known to convey jargon-heavy and complex data points effectively.
Infographics are very much data-driven and provide insights to the users in a very intelligible manner about a specific niche. Moreover, they allow your viewers to work with extensive information in a compact and concise space.
A podcast is a form of audio content majorly in the form of episodes. Podcasts are addictive and help users understand what your business has to offer.
It is very easy to download and a monthly or a biweekly podcast, which can make your visitors hooked to your website for a long time. Plus, if the content is impressive, there are high chances of your audience sharing it on their socials.
While they undoubtedly increase your website growth, it is crucial to ensure consistency and quality playback audio within your podcasts. For this reason, it’s advised to record podcasts with the help of a professional team rather than taking up the task yourself.
A slideshow using audio, video, images with animation can increase the attention span of the visitors and can hold them to the website for long.
But they need to be well-structured, aesthetically appealing, and informative enough to gain the traction.
You might be left with a question: what is the best video editor for free for stunning slideshow content? Video editing websites such as InVideo offer a variety of templates that can help you create visually captivating slideshows.
One of the major requirements to be at the forefront with slideshows is to keep the website loading time minimal; otherwise, your clients might get annoyed and leave.
Text is one of the cheapest ways to reach a wider audience and make them organically be a part of your growth. Articles, blogs, newsletters, slogans, press releases, etc. illustrate your brand voice and serve as a medium for you to interact with your customers.
But as stated before, walls of text are not appealing at all and will drive your audience away. Instead, try to make relatable and fun content that is easy to read and provides value to your users.
Pay attention to the content of your blogs. When you address the user’s problems through a written piece, they are more likely to visit your website and engage with your brand.
Additionally, these content write-ups can help search engines locate your web page easily.
Embedding videos within your posts helps you curate relevant content. Such videos need not be inherently present on your website; instead, they can be from any video sharing website or source.
The beauty of embedding videos lies in the fact that users won’t need to go to an external website to have clarity. These videos are presented in small thumbnails and pop up on a single click to give your customers a better understanding of your services.
Digital media is a very effective way to increase your website visibility and widen your customer base. But the amount to which it will contribute to growth will solely depend on your creativity and innovation.
A mix and match of various digital, as well as traditional methods, can help you target the right set of audience and convert your visitors into the long term customers.